Let’s bring it into the 21st century.
There’s a few things New York can do to improve voter turnout, for starters they could put the primary date and time clearly on their website.
Many of us have become very familiar with the New York State Board of Elections homepage, however if you were viewing the page to find out the election date, you’d be lost because the website is directly out of 1999.
In the Mayoral election, voter turnout hit a record low with only 24% of registered voters casting a ballot. That works out to barely over one million of the 4.3 million registered voters in New York City. If this is our measuring stick for the statewide primaries, turnout will be abysmal.
So how do we improve the situation? Let’s start with updating the NYSBOE website to at least post the date CLEARLY on their homepage. See for yourself:
Note, the Primary date wasn’t posted until this week. And when it was, it was tossed into an excel column at the bottom of the page.
This website is outdated, boring, and confusing.
To see a better example, check out the city’s BOE website which posts the election date at the top of the homepage, including the time in five different languages.
We’re not saying that updating a website is going to improve turnout. Same day registration, weekend voting, online voting, there’s a lot that we could do. But honestly, how much money would it cost to redesign the website? Let’s make it a little more visual and interactive. The City did it, why can’t the state?
Sure, we can rely on candidates, NGO’s, and the like, to GOTV, but where is the central hub to connect all voters, to urge and remind them about upcoming elections?
The BOE website is there, that is, if you like to look at artifacts.