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Nov 02 2013

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Behind the scenes of de Blasio’s powerful campaign message

deblasioBehind the scenes with BerlinRosen Public Affairs, the firm that set Bill de Blasio  on the road to victory.

From Crains NY: (Bloomberg) — As Bill de Blasio weighed a longshot run for New York City mayor, he needed help from people who shared his self-described activist-progressive views. He found it in a political consulting firm, hatched in a Manhattan sublet, where many on the staff are closer in age to his children than to him.

BerlinRosen Public Affairs, the eight-year-old firm founded by Valerie Berlin and Jonathan Rosen, has built a reputation working behind the scenes for Democratic candidates and causes such as paid sick leave, limiting police stop-and-frisk tactics and universal preschool—issues that dominated Mr. de Blasio’s message and helped take the 52-year-old from underdog to frontrunner.

With polls showing de Blasio 40 percentage points ahead of Joseph Lhota a week before the election, and with Mr. Lhota’s fellow Republicans outnumbered 6-to-1 in the most populous U.S. city, Mr. de Blasio is likely to be the first Democrat to run New York since 1993. That leaves BerlinRosen poised to extend its influence and access to power.

“They are of the long-term vision that you really need to have with progressive politics, but they’re also completely grounded in the reality of getting votes and sowing messages,” said Eric Schneiderman, New York’s attorney general. BerlinRosen helped him win election in 2010 by a margin of almost 450,000 votes.

The company provides help with public relations, strategic advice, political consulting and advertising. “We specialize in bringing field and media strategy together to help our clients engage, organize and mobilize key constituencies,” according to its website.

For full article: http://www.crainsnewyork.com/article/20131028/POLITICS/131029895

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Permanent link to this article: http://queens-politics.com/2013/11/de-blasios-success/


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